Email remains the most prevalent marketing technique for brands to engage with their consumers. On average, consumers interact with 11 brands daily via email, with 90% of consumers preferring email newsletter updates.
In comparison, social media platforms such as Facebook and Twitter, saw consumers engaging with only 9 and 8 brands each day, respectively.
To that end, it is imperative to understand your audience and to ensure the content you are emailing is relevant, engaging and executed accordingly.
With 48% of consumers preferring to communicate with brands via email, it is vital that this correspondence enhances your product and service to retain your clients.
At Listing Innovations, we will take you through the cold, hard facts about email direct mail to ensure your audience are NOT ‘unsubscribing’!
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