It has become apparent that ‘the customer experience will overtake mass advertising as a preferred channel to the customer’. (The Economist, 2016). Content that builds trust is key for brands hoping to earn new customers and their loyalty.
Brands need to identify their point of difference and their unique offering to achieve the ‘ultimate’ customer experience.
The truth is, email remains one of the most powerful tools in a marketer’s tool box with 72% concurring with its effectiveness. Like any powerful tool, it must be used efficiently to engage the customer and to ensure their experience is ideal.
Two-thirds (67%) of those who use an integrated strategy combine email marketing efforts with social media and content marketing to more effectively engage targets with a multichannel strategy.
Listing Innovations will help YOU to perfect your customer’s experience with email, and in turn ensuring positive word-of-mouth for your business.
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