Everyone starts out with the same number of contacts on their database list – zero. Your list will grow as you provide value, advertise, gain social traction and earn referrals.
If you’re currently not following up with your leads – don’t feel bad. You’re in the majority. Most small businesses cite follow-up as one of the ten top sales and marketing challenges that they have.
Lead generation is one of the biggest areas of focus for small business marketing. Though there are dozens of tactics that could be leveraged, most small businesses focus on tried-and-true methods including word of mouth, social media, email to their own lists and networking.
Looking at this closely, it is clear that email continues to be considered the primary technique used. Despite the sophisticated tracking capabilities of today’s email marketing systems, 74% of marketers still strongly rely on open rates to measure success of their campaign.
Join Listing Innovations for a half-day seminar to grow, develop and capitalise your database!
REGISTER FOR OUR SEMINAR AND LEARN VALUABLE MARKETING TECHNIQUES