Email Direct Mail (eDMs) is an integral part of any agents’ campaign to generate leads, and market their business. Did you know more than 247 BILLION emails are sent every day?!
So, have you considered the content and timing impact of your eDMs on your business and the raw facts of click through and open rates?
When distributing an eDM it is important to consider sending smaller and more targeted content, subject lines with fewer than 10 characters, emails containing more hyperlinks, and distributing at night and late afternoon; these all have higher clock through and open rates.
We have researched the intricate art of sending emails, and narrowed this down – even from desktop vs. mobile user! With 48% of consumers preferring to communicate with brands via email – capitalise on our research, and perfect your eDMS!
At Listing Innovations, we will take you through the cold, hard facts about email direct mail and how you can ensure each email sent is engaging YOUR audience!
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