Real estate agents seem divided on whether open houses sell homes. Whether they do or not is a matter of opinion. It also depends on the type of property and how you conduct your open house. The more market exposure your real estate listings receive, the better chance you have of selling the home and also increasing your real estate lead generation.
Reasons Why Real Estate Agents Don’t Hold Open Houses
Some real estate agents do not hold open houses. There are various reasons why they don’t such as they are too busy with all their other real estate listings, don’t have time to be in several places at once or don’t want to use other agents to sit the open house for them. Other reasons may be that the property does not show that well or is hard to access because of security reasons.
Here are some real estate sales tips to getting a home sold at an open house:
• Advertise online and in the newspaper. Make sure your ads are informative, interesting and colorful. Place them in as many open house websites as possible.
• Put signs all over the neighborhood and use directional arrows. If the neighborhood does not allow signs, then find a busy street intersection closest to the home, and put the signs there. I recommend putting the signs on the busy street intersection either way. It will bring more people to the open house.
• Attach colorful balloons to each open house sign.
• Make sure the house is light and bright and open all the blinds and window coverings.
• Turn on all the lights except any that have exhaust fans and are noisy.
• Play light easy listening background music to remove any awkward silence.
• Make sure to have plenty of flyers and brochures available about the property and your other real estate listings that are in the area.
• Leave information out about financing options.
• Be friendly and upbeat and greet everyone that comes in the home.
• Ask buyers to sign in, and make sure your sign in sheet has a place for their email address. Follow-up immediately with each buyer by the next day and get their feedback about the property.
Next week we will look at how to develop a positive people environment.
Committed to Innovation and Lifestyle for the Real Estate Professional
Best Wishes,
Barry Liddle
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