Many agents are losing potential buyers with the typical marketing strategies.
The reality is that most agents advertise their properties on high profile real estate websites like www.domain.com.au and www.realestate.com.au and this alone puts a property in front of almost ALL the “Active” buyers in the market. Many agents also suggest print media campaigns which can expose properties for sale to the “Non-Active” buyers (those not actively looking but living locally and wanting a change).
Buyers are busy, and are often looking for reasons to NOT view a property, rather than just going for a look at everything and wasting their time. The average buyer takes 12 to 48 weeks until they find a suitable property and purchase. Many traditional marketing methods, do not encourage potential buyers to attend open inspections or interact with an agent regarding the property.
Listing Innovations has developed a software system that services buyers on behalf of the agent. When the buyers are looking, this new system provides the agent with their contact details (by giving the buyer a reason to ENQUIRE); the agent can then engage and communicate with more buyers about the property for sale.
Listing Innovations allows agents to generate more buyer leads, as well as expand the property’s exposure to a greater buyer audience.
A property in Flood St was recently listed with a well-known real estate agent, who did not use Listing Innovations. As a result, the highest offer of $1,500,000 was put forward to the vendor.
The agent urged the vendor to accept this offer, but they refused as it was well below what the agent promised the vendor they would obtain.
Despite having spent $6500 advertising with their first agent, this vendor of Flood St listed their property with another agent using the Listing Innovations new software system. This new agent found an additional 89 buyers (only 3 of which inspected with the first agent) and multiple offers over the $1,500,000 figure achieved by the first agent. The end result was that the vendor in Flood St sold for $1,640,000.
This is an incredible $140,000 more than they were being urged to sell for with the first agent.